Welcome! 👋

I'm Angeelika

I am so pleased that you have found your way to my website.

If you’re here, you probably care about elevating HR beyond its traditional, reactive role — and so do I. I help HR evolve from reactive support to proactive strategy—without losing its humanity.

Officially, I work in People & Culture / People Operations / Employee Experience / HR… (Insert whatever term is in fashion this year). Unofficially? I’m someone who believes HR can and should be more than admin and compliance — it can be a design function that shapes how people experience work.

I’ve worked in everything from global mobility to performance management. And more than once, I’ve had to build it all from scratch. I’m also known to get far too excited about complex labor law cases and people analytics dashboards (one of my legislative deep-dives once even reached the Estonian President, but that’s a story for another time). And if you want to see me very animated, just invite me to facilitate a meeting - brainstorming - workshop etc.

Outside of work, I’m a full-on enthusiast for coffee, travel, home design, and trying to live with less waste (with varying success). On weekends you will see me roam around different fairs & festivals and visit one too many coffee shops.

This site is a place for me to share things I’ve tried, built, messed up, fixed, and learned — so that others in the HR and leadership world don’t have to start from scratch.

✨ If any of it resonates, feel free to connect on LinkedIn. Thoughtful comments always welcome.

And if not — I still hope you leave with a useful idea or two. Thanks for being here.