September 19th, 2021

Checking 1 - 2 - 3 "Are you still engaged?" Part 3: "Building Sustainable Engagement — Not Just Spikes and Slumps”

Leadership

3 min read

You’ve gathered data. You’ve made changes. But here’s the hard truth: engagement is not a one-off project. It’s a system. And if that system doesn’t evolve with your company, your culture, and your people — it will fail.

Here’s what I’ve learned: long-term engagement isn’t about perks or ping-pong tables. It’s about building systems that continuously support people’s purpose, progress, and presence.

1. Design for autonomy and clarity, not control.

People disengage when they don’t know how their work connects to the bigger picture—or worse, when they feel micromanaged.

Embed clarity into your systems:

  • Start every project with: What are we solving? Who is it for? How will we measure success?

  • Write job scorecards that clarify outcomes, not just tasks.

  • Use async updates to reduce meeting noise and increase ownership.

High engagement often comes from high autonomy paired with clear expectations.

2. Build Engagement into the Operating Rhythm

Pulse surveys and 1:1s are just tools. They only become powerful when embedded into how your team operates.

Ask yourself:

  • Is engagement a recurring topic in leadership meetings?

  • Are survey results part of quarterly planning or OKR review cycles?

  • Does every team lead know how to interpret and act on engagement data?

Make engagement a standing agenda item. Treat it like product performance or customer satisfaction — because it is just as critical.

3. Make Managers the Frontline Drivers

In most organizations, managers are the single biggest influence on engagement — but they’re often underprepared.

If your strategy relies on managers, equip them:

  • Train them to run meaningful 1:1s (beyond status updates)

  • Give them frameworks for handling feedback and resolving issues

  • Provide coaching or peer learning spaces to sharpen their people leadership

Engagement data is only useful if the people closest to it can do something about it.

4. Support performance with capacity, not pressure.

If your best people are stretched thin quarter after quarter, no engagement initiative will save them.

Design headcount and workload planning with sustainability in mind. Normalize asking:

  • “What would we need to stop doing to take this on well?”

  • “Who else should be involved so this isn’t a single-person lift?”

Real performance management starts with capacity management.

5. Build in recognition as a ritual, not a surprise.

Don’t wait for work anniversaries or all-hands shoutouts. Build lightweight systems where recognition flows continuously and authentically.

Try:

  • “Friday Wins” Slack threads

  • “What I noticed this week” rituals in 1:1s

  • Peer-nominated kudos with context (not just emojis)

Recognition fuels belonging. But only when it’s personal and timely.

6. Plan for Change — and Design for Resilience

Engagement levels will fluctuate. Company goals will shift. People will leave. Priorities will evolve.

This is normal. What’s not normal is acting surprised when engagement drops and scrambling to fix it reactively.

Build in change management as part of your engagement system:

  • Tie engagement work to business transitions: scaling, restructuring, M&A, leadership changes

  • Communicate early and often during change — people fear uncertainty more than bad news

  • Use change as a way to reclarify meaning, connection, and purpose

Design your engagement approach to be adaptive, not static.

7. Invest in growth, not just learning.

Yes, people want learning budgets and courses. But what really engages them is career momentum.

Ask yourself:

  • Do people know what roles they could grow into here?

  • Are managers equipped to have career conversations?

  • Are we designing roles that stretch people’s skills, not just use them?

When learning is tied to real progression, it becomes a retention strategy—not just a perk.

📌 Takeaway from Part 3:

Engagement isn’t about asking people to feel good—it’s about giving them good reasons to care. Build systems that align purpose, support capacity, and reward progress. That’s how you build an engaged team that stays that way.