June 24th, 2025
Data-driven People Ops: Where to Start if You’re Not a Data Scientist
4 min read
Let’s get one thing out of the way: you don’t need a PhD in statistics to run effective, data-informed People Operations. But you do need to stop hiding behind “I’m not a numbers person.”
The bar for being “data-driven” in HR has been inflated to look like predictive analytics dashboards and machine learning models. The truth? You’re probably sitting on 80% of the data you need to make smarter decisions—you just haven’t built the habit of using it yet.
This post is your starting point.
The Mindset Shift: From Intuition-Led to Insight-Informed
Most People Ops teams still run on anecdotal evidence, gut feel, and best guesses. That’s not inherently bad—HR deals with people, and people are complex.
But when you’re spending company resources, making organizational decisions, and shaping culture, your judgment needs to be informed by reality—not just your experience or the loudest voice in the room.
Data-driven People Ops isn’t about replacing empathy. It’s about grounding it.
Start Here: The 3-Level Framework for Data-Led People Work
You don’t need advanced analytics to start using data well. What you need is discipline and structure. Here’s the simple 3-level framework I use when I build or audit People Ops functions:
Level 1: Operational Data (Track What You’re Already Doing)
This is the data most teams already have, but often ignore.
Examples:
Time to hire
Offer acceptance rates
Attrition rate
Absenteeism
Engagement scores
Internal mobility rate
Use this to answer questions like:
Where are our hiring bottlenecks?
Are we keeping the people we want to retain?
Are people staying long enough to ramp?
🔧 Tactical tip: Start with a monthly metrics dashboard. Nothing fancy—just a spreadsheet with trend lines. Do this consistently for 3 months, and you’ll already spot patterns.
Level 2: Diagnostic Data (Understand Why It’s Happening)
This is where most HR teams get stuck—looking at surface metrics but not digging deeper.
Examples:
Exit interview analysis (not just forms—look for themes)
Pulse survey comments (coded and grouped)
1:1 conversation trends (manager training gaps, role clarity, burnout signals)
Use this to uncover root causes:
Is turnover driven by compensation, management, or career growth?
Are high-performers burning out or being blocked?
🔧 Tactical tip: Start tagging exit interview notes by theme. You’ll quickly see where your assumptions don’t match reality.
Level 3: Strategic Data (Inform Decisions That Shape the Future)
This is where People Ops becomes a true partner to the business.
Examples:
Correlating engagement data with business KPIs
Identifying the predictors of top performers
Workforce planning based on revenue forecasts
Use this to ask forward-looking questions:
What kind of talent do we need to hit our next growth stage?
How do we scale culture without diluting performance?
Where should we invest our limited L&D budget?
🔧 Tactical tip: Partner with Finance and Sales Ops. They already live in numbers. Use their muscle to validate, challenge, or refine your insights.
Change Management Is the Missing Link
Here’s the part most People teams forget: using data well requires org-wide change management. You’re not just “tracking metrics”—you’re shifting how decisions are made.
If your team has never had to explain their headcount ask, challenge attrition trends, or defend why engagement scores matter, prepare for friction.
What to do:
Start small: one metric, one team, one narrative.
Build fluency: run short working sessions to help managers interpret data.
Translate insights into business terms: “We lost X people last quarter” is noise. “We lost 15% of our high-performers and it cost us $200K in productivity” gets attention.
Build for the Future, Not Just Firefighting
If you're only using data retroactively, you're always reacting. Real maturity in People Ops is using data to anticipate, model, and lead.
Build your infrastructure now—spreadsheets, shared dashboards, templates.
Get buy-in early from cross-functional partners.
Develop a culture of inquiry: “What’s the data telling us?” should be part of every People Ops conversation.
You don’t need to become a data scientist. But you do need to become data literate. Start with the data you already have, look for patterns, and build the muscle of asking better questions.
Because here’s the reality: if you can’t back up your people decisions with evidence, someone else will do it for you—and they won’t be as close to the culture as you are.